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My Secret Luxury- Online Superhero Sex Shop

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Preparing for the Superhero Sex Shop Tour I realized that there a lot of places that are nowhere near really good sex shops. I started thinking that I should find some online superheroes as well. No sooner had I thought this thought than an email appeared in my inbox telling me about My Secret Luxury. And oh. my. god.

Founded by Stacy Rybchin just last year, My Secret Luxury is entirely devoted providing high-quality products- (seriously, reading their brand list was like when you walk into a big surprise party and spend the first 5 minutes going “You’re here! And you! I  can’t believe you came! I’m so happy to see YOU!”) and awesome sexual experiences – No joke not only do they do stuff like customizable kits for your first time with everything from vibrators to pegging but they also offer a concierge service that will do anything from delivering toys to your hotel, to making your dinner reservations, to booking your boudoir photo shoot, to (my favorite suggestion) arranging  your own reenactment of 50 Shades of Grey, like with an Audi and a helicopter and whatever else it takes to get your Inner Goddess going like the Rocky 4 training montage.

Come on, you know you’re curious

Stacy was kind enough to take some time for a little Q & A with me so check out her answers to my 7 Superhero Sex Shop Questions

What makes the My Secret Luxury unique?

We are the only online retailer that specializes in selling only the best luxury and high-end sex toys. While luxury sex toys might be found in a number of places, they are often a tiny assortment hidden among a huge collection of cheap, plastic junk. We take the effort to carefully curate our inventory. Every single product we sell has been hand-picked based on our rigorous evaluation of quality, design, innovation, and performance.

Sex toy shopping for the first time can be daunting. Any advice to first time shoppers?

The sex toy shopping experience itself should be fun. Part of the pleasure of sex toys is learning about what they do, how they work, and how each is different. First time buyers should take some time to do some research and learn about the products. We write a number of articles and blog posts that help educate and enlighten customers. Whether it’s topics like “How to introduce sex toys into your bedroom” or “what is a kegel excerciser” our goal is always to provide information. Our firm belief is the more informed someone is about these products, the less daunting and more pleasurable they will find the shopping experience. All that being said, we do suggest first time buyers start with something small and something that’s aesthetically pleasing. You are not only turned on by your mind but by your eyes as well.

Any favorite moments/great stories?

My Secret Luxury prides itself on discretion. We value our customers and their privacy. Therefore, we never track or disclose any information about our customers, their purchases, or questions. I can share a story about someone I met through a family connection. It was an older gentleman who learned about my business and quietly approached me with some questions. He had some health issues that severely impeded his ability to masturbate. He desperately wanted to experience the sexual pleasures he enjoyed when he was younger. I suggested he try a masturbator. He said that he would look into it and we went our separate ways. Due to our privacy policies I didn’t know if he bought the product. However, several months later, I bumped into him again. He was an entirely different person… upbeat, energetic, and full of life. He cornered me and told me how the masturbator changed his life. When I started this business, I imagined our products used by young, healthy, vibrant couples and individuals. While I knew that these products would appeal to people of all ages, there was something particularly gratifying about an older gentleman with health issues using one of our products to improve his life.

You’re trapped on a desert island (that contains a magical tree which grows batteries and has an electrical outlet in the trunk). What 5 sex toys/products available from My Secret Luxury do you want with you?

If I am alone: Jimmyjane Hello Touch, Fun Toys G-Vibe, Fun Factory Stronic EINS Pulsator, Je Joue MiMi, LELO Elise.

If I am with my husband: We-Vibe 3, Je Joue Mio, Jimmyjane Hello Touch, Fun Toys G-Vibe, and Luz de la Riva Lulu Massage Oil.

What is your favorite toy material and why?

Medical Grade Silicone because it feels super soft and it’s not toxic. The first time I touched a sex toy made with Medical Grade Silicone, I realized that the world needed My Secret Luxury. When I was initially thinking about starting the business, I researched the various products. Many looked good, sounded great, and made sense. However, when I was able to hold a Je Joue in one hand and a cheap rabbit vibrator in the other hand, it clicked. The difference between a common sex toy and a luxury sex toy was enormous.

What is the most popular item at My Secret Luxury?

Currently, the JimmyJane Hello Touch is our best seller. At $65 it’s an excellent price point for those who are new to sex toys and not sure if it’s for them. For that amount of money, you get a high quality adult toy that looks super cool and is unlike anything else out there. It also shows that luxury sex toys don’t have to be expensive. While we have products in the hundreds and even thousands of dollars, we also carry great products that are below $75 dollars. Luxury is not about price… it’s about manufacturers who care about quality, design, innovation, and performance.

Any cool upcoming projects?

Yes! Yes! Yes! Besides being one of the only exclusive authorized online-only retailers of JimmyJane and the Fun Factory Stronic EINS Pulsator, we are getting ready to announce a partnership with leading sex-ed site. We are also working closely with top sex bloggers, a leading sex expert, a top swingers site, and a sex yogi. I will also be a featured expert in an upcoming article in a top men’s magazine. Much of my effort these days is about education. While growing the business and increasing sales is obviously important, I believe it’s more important to take the time and effort to educate the world about luxury sex toys.

**Bonus-just-for-fun question** 
Okay, I know you’re a website but everyone gets asked about the soundtrack. So, if My Secret Luxury had a soundtrack what would it be?

Robbie Williams singing Sinatra. There is nothing more sexy and sophisticated than a British guy singing a classic like Fly Me to the Moon… yummy!

I’m so excited to have found my first online Superhero Sex Shop. I’ll be adding My Secret Luxury to The Superhero Sex Shops page in the next update- probably April once I get all moved and settled (brace yourself Portland, I’m going to be all up in you!).

PS- I almost forgot- Shipping is free on orders over $50! That’s good stuff.


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About JoEllen

JoEllen Notte is a writer, speaker, and mental health advocate whose work explores the impact of depression on sex and relationships. Since 2012 she has written about sex, mental health, and how none of us are broken here at The Redhead Bedhead.

JoEllen has led workshops nationwide on sexual communication, navigating consent, having casual sex kindly, and dating as an introvert. She has toured sex shops, spoken at length on dildos, and even started a sex school but she is happiest and most effective when writing and speaking on behalf of quiet people who have sex. Check out her video series on attending conferences as an introvert and her extensive writing on sex and depression.

JoEllen has spoken at Clark College, University of Chicago, University of Tennessee, the Guelph Sexuality Conference, Woodhull’s Sexual Freedom Summit, and the Playground Conference

JoEllen’s first book The Monster Under the Bed: Sex, Depression & The Conversation We Aren’t Having was published by Thorntree Press in March 2020. Her new book In It Together: Navigating Depression with Partners, Friends, and Family was published by Thornapple Press in March 2023.

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