Adult Retail Advising

“JoEllen is super talented, judgement free, and incredibly knowledgeable. She is my go-to sex educator when I want to make certain I am on the right track or need a second opinion. Okay, who am I kidding? …Even when I need a first opinion. Her courage, intelligence, and warm accessibility make her the perfect resource to have on speed dial.” –

Melissa White, CEO & Founder of LuckyBloke.com | theCondomReview.com

I don’t know if you’ve heard, but I know a thing or two about good sex shops and I’d love to put my knowledge to work making your shop a Superhero!

How can I help you? Superhero Sex Shops have high-quality, body safe toys, accurate education and an inclusive environment- Let’s make that happen for you!

Here are just a few examples of the services I can provide:

Inventory evaluation and recommendations

From a simple review to an entire overhaul, I can help you find quality, body-safe toys and products at a variety of price points! Tell me what you want your shop or site to be and I can help you find the inventory you want.

Education planning and implementation

From basic suggestions, to plan proposals to content production I can work with you to help make your shop or site a source of reliable information that customers know they can trust.

Environmental Assessment and adjustment

“Ms. Notte was instrumental in analyzing Burlesque Toy Shop’s collection to ensure we carry the best product offerings. She listened to our needs and recommended inventory that improved our selection and maintained alignment with our business vision.” –

-Grace Love, Chief Executive Officer, Burlesque Toy Shop

From looking at the language used on your site to implementing a whole new social media strategy— there’s so much we can do to make sure you are creating the inclusive, welcoming environment that you want.

Sound good? Let’s talk! I love making Good sex shops better! After all, great sex shops lead to great sex!

Let me know what you want to work on and I’ll give you scheduling and rate information.

Book via the form below or regular email at office@redheadbedhead.com

JoEllen Notte is a writer, speaker, and mental health advocate whose work explores the impact of depression on sex and relationships. Since 2012 she has written about sex, mental health, and how none of us are broken here at The Redhead Bedhead.

JoEllen has led workshops nationwide on sexual communication, navigating consent, having casual sex kindly, and dating as an introvert. She has toured sex shops, spoken at length on dildos, and even started a sex school but she is happiest and most effective when writing and speaking on behalf of quiet people who have sex. Check out her video series on attending conferences as an introvert and her extensive writing on sex and depression.

JoEllen has spoken at Clark College, University of Chicago, University of Tennessee, the Guelph Sexuality Conference, Woodhull’s Sexual Freedom Summit, and the Playground Conference

JoEllen’s first book The Monster Under the Bed: Sex, Depression & The Conversation We Aren’t Having was published by Thorntree Press in March 2020. Her new book In It Together: Navigating Depression with Partners, Friends, and Family was published by Thornapple Press in March 2023.